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This project was done as a complete rebrand for the nonprofit Operation Smile. The concept of this campaign and rebrand entirely revolve around the tagline "Because There Aren't Enough Smiles". I pushed this campaign in various ways to reach different target audiences, but ultimately I wanted to change the mindset from "I feel bad, I need to donate" to "I feel bad, I want to help". Their current advertising was very upfront about showing people suffering from cleft lip and palate, which is the main thing I wanted to change in this new brand platform. The rebrand involved a print campaign, mobile application, responsive website redesign, T.V. commercial, a stop motion piece (to share via web), and a social media campaign involving Instagram. Everything produced is completely original and was designed, written, and edited/directed by me.
The idea of the campaign is to create a musical event and application for Rolling Stone that will allow subscribers to connect both personally and virtually before the event. Over the last twelve years Rolling Stone has been critizied within their music section. My goal was to create a campaign that will increase both subscriptions and renewals, as well as foster a new and younger community around the magazine. What the application would do: The application will scan the user's library and create an interactive timeline of music based on what the user has been listening to over the past year.When a user logs through their Rolling Stone membership ID, they can automatically renew their subscription to magazine. Once they have renewed or subscribed they will automatically be able given both access to attend and vote for the performer they want to see play at the "Your Year In Music" event. If a user can not attend the event they will be given live streaming access to the event and its performance.
For close to six months I worked the start-up CLASH SF (an adult scavenger hunt company based out of San Francisco). While there I redesigned their website, and developed conceptual projects, photo shoots, social media campaigns, and print/digital ads with the owner and marketing coordinator to enhance the brand. The pictures shown are my favorite pieces.
Regardless of the controversy around his novel "A Million Little Pieces", James Frey is one of my favorite authors. The concept behind this website is based around my favorite book of his entitled "Bright Shiny Morning". What I loved the most about this book was that he narrated the entire book in third person and coldly told the story of each character's life as matter of fact. While creating visuals and animation, I thought alot about controlled chaos, which is where the yellow and black colors stem. I also chose to layer and place certain content within an element to emphasize the concept even more.
A seasonal re-design created for the Armani Exchange website promoting their 2012 Fall collection and holiday sales.
Two weeks before class ended last spring, I was contacted by MTV for a design role. I had passed the phone interview and was then given the next task to redesign the current MTV EMA Awards. I produced this microsite for them which included basic information architecture, a wireframe, and a responsive redesign. Sadly, I didn't land the job, but this project landed me a third interview and brought me to New York. I have this project in here, because it was a very memorable experience.
A freelance project done for The Limner Gallery located in San Francisco. For this particular project I redesigned their site and logo. The Limner Gallery is an online platform offering an insider peak into the lives of the most interesting artists, designers, and creative entrepreneurs. The Limner Gallery features portraits and insights on remarkable people, their work, and their spaces.
The IRC, gyro and Hyper Island launched the collaborative social media project The Domestic Violence Think-In. Nearly 450 of the industry's brightest minds gathered at Hyper Island for four days in Sweden, to create ideas on how to raise awareness about this neglected humanitarian crisis.
The project yielded dozens of remarkable ideas for the world to see, share and take action on. A number of the ideas are also currently being considered for development for an upcoming IRC campaign. Furthermore, The Domestic Violence Think-In received wide media coverage in Forbes, MediaPost, Yahoo! News, Incentive magazine, Successful Meetings, Little Black Book and CBS MoneyWatch. The IRC Think-In Facebook page received almost 300 likes, and #ircthinkin was tweeted more than 1,000 times.
This was a "just for fun" project done to get better at using Flash and coding ActionScript 3.0. When I was in college I use to ride the Greyhound to Reno about three or four times a month. Trust me, I have many horror stories, one of which I was almost attacked in the terminal entrance by a group of junkies at like 1 a.m. Ok that was too much, anyway, as an experienced "Greyhounder" I felt it was necessary to share what I know, so that a rookie could enjoy their first Greyhound bus ride to its fullest potential and avoid troubling encounters. Cheap is good.
This was a stop motion I put together for fun. This is the kind of stuff I do when I am in a happy mood. The bear makes me happy.
I draw alot. Anyone who really knows me knows that I doodle weird things, usually people with large eyes looking in opposite directions. I have been asked numerous times what am I thinking? I made this video to answer the question. I don't like questions.
Contrary to popular belief that I am either "unaware" "tired" or "out of it" the truth is my vision is bad and the thing I hated doing the most when I was painting was applying the details. I love lines that make shapes, and the expressionism behind the details. I don't just mean that in terms of art. When I don't have my glasses on, I love feeling like I am in my own world and it is play time.
The concept of this experimental video is driven by the expression "save your breath". In my life so far I have realized that nothing is more chaotic than the build up, and that I love the build up, but when it is over nothing tastes good anymore. Creating this video was one of the best things I ever did, for many reasons. I was able to enhance certain elements in post and also learn and explore the realms of sound design.
