American Express partnered with Here Media to enhance its Shop Small diversity initiative by honoring local LGBT merchants who help shape their local culture. The 360 campaign included pride parties, parade floats, and festival booths in key markets across the U.S., interactive city guides highlighting merchants on OutTraveler.com, user generated content aggregation using #ExpressYourSelfie, and content sponsorships across Here Media’s LGBT network.

As the Art Director of Here Media, I lead the design direction, worked closely with the AMEX team on the co-brand, and worked with a producer to manage outside vendors and designers.