Self-Publishing Campaign Overview
Who: Blurb® is a book-making platform and creative community that enables individuals to create, publish, share and sell high-quality photo books, trade books, and magazines in both print and digital formats.
What: Develop a cohesive campaign to reposition Blurb’s Self-Publishing offering, focusing on visual books. The launch consists of a landing page, monthly newsletters, SEM, educational content provided by influencers via our blog, printed inserts, and video.
Why: Blurb wants to grow their self-publishing audience. Overhauling Blurb’s self-publishing content, along with an influx of qualified leads from marketing, will attract more authors to Blurb and set them up for success.
Creative Strategy: Overtly communicate visual books, Celebrate creation, Intention is to sell, but not everyone is motivated by profit, Remain within brand universe, but use as a means to distinguish the brand.
Primary Messaging: Easily create, share, and sell any kind of visual book using Blurb.